Visit Breed, where pristine waterways, abundant wildlife, and authentic Northwoods culture await.
The Town of Breed is where the Northwoods reveals its quieter side. Tucked along State Highway 32, this 35-square-mile haven offers pristine waterways, abundant wildlife, and that rare sense of solitude serious outdoor enthusiasts crave. With the North and South Branches of the Oconto River flowing through town, Anderson and Moody Lakes along its borders, and the remarkable Weso Flowage as its centerpiece, Breed delivers authentic backcountry experiences without the crowds.
Hundreds of acres of public hunting land span the Oconto County Forest, offering prime opportunities for deer, bear, and small game hunters. Whether you’re casting for trout in class 1 streams, foraging for mushrooms and wild edibles, paddling silent-water lakes, or connecting to trails via the Nicolet State Trail, Breed is where you go to truly get away.
Breed knows how to celebrate its roots. The town’s most famous gathering is the annual Testicle Festival—a uniquely Northwoods event that’s exactly what it sounds like and draws curious visitors from across the region. It’s quirky, it’s authentic, and it’s the kind of small-town tradition you won’t find anywhere else. Beyond the festival, Breed hosts community events throughout the year that reflect its rich logging and agricultural heritage. Check local listings for seasonal gatherings and town celebrations.
When you’re ready to settle in after a day on the water or trails, Breed offers lodging options that fit the landscape—rustic, comfortable, and connected to the outdoors. From cabin rentals and vacation homes to spots that put you right on the water, you’ll find accommodations designed for anglers, hunters, foragers, and anyone seeking a true escape. The focus here is less about amenities and more about access—wake up and you’re already where you need to be.
Breed’s dining scene reflects its small-town character—straightforward, satisfying, and welcoming. You’ll find local spots serving hearty meals perfect for refueling after a day exploring the Oconto County Forest or paddling Weso Flowage. The emphasis is on good food without pretense, the kind of places where locals gather and visitors quickly feel at home.
Five Must-Do’s When You’re in Breed
